A sticky idea is understood, it’s remembered, and it changes something. Chip and Dan write: “How do we make our ideas clear? Becca says: August 18, 2017 at 11:25 am Totally using this for our anniversary- thank you! By Zack Rutherford on Jan 17th, 2018 Inspiration. Little did I know that his book would be one of the most impactful books I would ever read about coaching, that I would give to any of my clients that asked me about growing their coaching business. For example, one of my mentors Ramit Sethi has a lot of Sticky Ideas, like Conscious Spending, The Seagull Strategy, Immersion Strategy, You are The CEO of Your Business (and plenty more). For example, in proverbs, abstract truths are often encoded in concrete language: “A bird in the Hand is worth two in the bush.” This proverb is much more memorable than saying “Having one of something in your immediate possession is of equal value to possessing two of something which you can’t access.” ….. 4. We were having a conversation about how to create content that will attract more visitors to my website that people will spread the word about. You can learn more about the 5 love languages here. We’ll cover examples of products and messages that have the stickiness factor and look at why the message needs to be sticky for businesses to succeed. Jennifer says: The idea of 1,000 True Fans is so sticky it made it’s was into Tim Ferris’s Tools of Titans (which, by the way, is a book full of sticky ideas worth studying). 7 Habits of HIghly Effective People was the first personal development book I ever read, and opened my eyes to the world of improving myself and becoming the best version of myself. You can listen to Kate’s speech about A Grief Casserole here. Sticky Ideas fosters … We make them feel something. Sticky ideas shared certain traits that made them more likely to succeed and be remembered by people. Instead of just talking about the plan, he recommends printing it out on paper and bringing it with you in a briefcase to impress the interviewer. But what makes an idea become popular? Surprise your audience. From the whole book, the ABCDE framework was the stickiest idea, which I use to this day. Presentation based on Chip & Dan Heath's book Made to Stick. 1. Resting on our laurels is not Sticky Ideas’ style. Brian makes a point that “nobody cares about the 11th tallest building in the world”, but everyone is attracted to the absolute tallest one. Hey Benjamin, Sam is a great example of a relatively unknown blogger that created a Sticky Idea (his FAST method in his e-book helped him triple his e-mail list more or less overnight). But what should you include in your sticky bar? It’s the one thing that the top experts in your industry get remembered by, write books about, and deliver speeches about in front of thousands of listeners. And just as important they’re effective at changing people’s thoughts and behaviors. For example, the Slow-Carb Diet became so popular because of how many lost a lot of weight with it (so they talked about it with their friends, family, etc.). 116. Never Eat Alone from Keith Ferrazzi was the first book I read about connecting with influencers and finding mentors, long before I met Keith at a party at his house in the Hollywood Hills. There’s a reason we can all recite quite a few proverbs. I have restructured my article and incorporated your feedback. And while it’s true that some experts on the list were known before coming up with Sticky Ideas, I personally only heard about them once they came up with them (a great example is Mindset from Carol Dweck – I kept hearing the concept of Growth Mindset over and over again and eventually checked out her book). Growth mindset simply means that we think that our traits, qualities and skills are not set in stone, and that we can work on them to improve them (like our intelligence, our social skills, our discipline and work ethic, sports talent, etc.). Sticky ideas are understood, remembered, and shared. Now check your email to confirm your subscription. What does “Don’t Criticize, Condemn or Complain” mean? Your email address will not be published. You can read more about the Hell Yeah / Hell No idea here. This way, we can slowly but steadily lose weight in the long run. “Primoz, the one thing you’re not doing right now that you have to start doing is come up with more sticky ideas.”, “Yeah, big ideas like my 80/20 promotion rule that people will remember you by. Sticky wage theory argues that employee pay is resistant to decline even under deteriorating economic conditions. Click here to read about the 80/20 Content Promotion Rule. These slides are developed using the Sticky SPY concept—also the approach used in the unique Sticky Presentations training workshops. By now, you should have a pretty good idea how to spot sticky ideas in the world and understand why they’re sticky. Here's one you can use, customize, and launch in super quick time. If you look closely, you’ll notice that every expert you follow has a lot more eticky ideas up their sleeves, even if they’re known for just 1-2 signature ideas. “So Derek, how do I do that? 44. Coming up with your big idea is not easy. Sam is one of my private coaching clients, and when I interviewed him for a guide I’m writing about growing your email list, he shared one sticky idea that caught my attention – the FAST method. There have been many heroic or inspiring tales of survival as well as tragic and saddening cases of what might have been. That’s a question that Chip & Dan Heath spent years learning about, researching and answering, that they discuss at length in the book. Simplicity . It includes exact questions you can ask yourself to make your ideas sticky using the Sticky Idea Principles, as well as examples you can use for inspiration when coming up with your Sticky Ideas. We must explain our ideas in terms of human actions, in terms of sensory informational. The Bribe: Two Gift Cards to Orange Leaf Challenge Rules A Shareable Moment - Teams of 2 - No judgment allowed Blogs Facebook YouTube Pinterest Twitter SUCCESs Simple - the core message Unexpected - novelty and curiosity Concrete - keeping it real Credible - help people believe But then, instead of just writing a ton of content, he recommends spending 4x the amount of time promoting your content to make sure it gets into the hands of people who need to read it (“you should spend 20% of the time creating content and 80% of the time promoting it”). The statistics "37 grams" doesn’t elicit any emotions. Reading your article made me realize I actually do write about lots of sticky ideas in my articles, I just never realized I did. By stories, they mean that using stories with your sticky ideas will get people to act as it will inspire them to improve their lives. Some blog posts get read hundreds of thousands of times, while others quickly get forgotten? Many of the ideas are extremely accessible (almost anyone can do them), which makes it as easy as possible for as many people as possible to understand, use and spread the ideas. Share your "jams" with others and … 30 Fantastic Examples of Fixed Navigation Menus in Web Design . Sign In My Account. You can learn more about the ABCDE Framework here. 43. If not, it isn’t. You can learn more about Todd’s Alter Ego idea here. I heard about the 5 love languages book from a friend when I asked them how to improve my relationships with people that were important to me. Imagine you’re attending a job interview. 69. If we communicate in the same language, we get along well – if we don’t, we might feel misunderstood. While I’ve never been a fan of “link building” and other techniques from internet marketers (as a lot of them feel spammy to me), I do have to say that Brian Dean came up with an amazing concept called The Skyscraper Technique. Cart 0. Put up a parking lot. My brain is spinning with ways I can start to test my first few sticky ideas. The best place to start is to think about your most effective strategies, frameworks, techniques, mindset shifts, concepts, stories and ideas that bring you or your clients the best results. Try to test your ideas everywhere you can: You get the idea – you should take any chance you have to experiment by testing your ideas in the world. To make it easier to decide which clients to work with (or what to work on in your business), Rich recommends polarizing your decisions to only two choices – “Hell Yeah”, “Hell No”. That’s when he shared with me his idea of the Alter Ego and the stories behind it, which I instantly fell in love with. Some ideas are very “sticky” meaning they are lasting, generative, and convey an important message. Ver más ideas sobre educacion, escuela, clase de español. But my biggest take away was from Part 1 of your bonus checklist (guys, you’ve got to download the guide even just for this BONUS Checklist!). Source: The Classroom Key. We’re wired to feel things for people, not abstractions. I’m aware that IF has been around for a number of years but her rationale makes it sticky to me. creativity,super_sticky_notes,ideas,featured Productivity Designed to help you collaborate. It also includes a weekly “cheat day” where you can more or less go crazy and eat all the foods you’ve been craving the week before. Once you have a list of at least a few Sticky Idea Candidates, it’s time to repackage them to make them sticky. He dropped the sticky pouch in her hand. It’s a concept I heard about when Brian first published it, and I remember that everyone in the online business space was talking about it and telling me that “I have to read this article”. You can read through these ideas, check them out in more detail through the relevant links, or simply skim through them and stop on ones that you find the most interesting (it’s quite a list!). There have been many shocking sticky situations, but these were the definition of sticky situations as their story were as shocking as they were amazing. According to Chip and Dan, there’s six principles that help you craft a sticky message: Keep it simple and profound. How do you make an idea stick? Tap into emotions to convey your point. Once you discover your Sticky Ideas, it’s time to put the pedal to the medal and spread the word about them as much as you can: This will help you spread your idea with others, and giving them them the opportunity to share it with their clients and friends. The “control or confidence” would be simpler if you focused on just ONE of these aspects. The last thing you want to do is spend hours developing an idea that you end up completely forgetting about. Write CSS OR LESS and hit save. See more ideas about memo paper, memo notepad, note paper. Drag and resize text and images with your fingers. Whenever you come up with your Sticky Idea Candidates, make sure they solve a problem. The more painful, the bigger, and the more common problem they solve, the more likely they are to stick. Tell stories to get people to act on your ideas. Apr 10, 2020 - Explore Kristina R's board "Sticky Note Origami", followed by 127 people on Pinterest. Just make sure you keep track of them so you don’t forget them. In the book, one idea stood out to me that I remembered for years – the idea of becoming “The Conference Commando”. dry_erase_surface,transform,manufacturing,featured,productivity Connections Make the most of your next family reunion. 17.95. … Sticky ideas have to carry their own credentials. Reply. Looking for a Brilliant Sticky Bar Example? The idea is simple: Instead of writing new blog posts every day (or every week), Derek recommends spending more time writing content that’s better than anything else out there. And always come up with new ones whenever you create new e-books, blog posts or online courses. If you can take a few minutes to take a look at it (http://bit.ly/star-technique), I’d love to hear your feedback or suggestion to refine it further. A classic example is: “Do onto others as you would have them do onto you.” In Made to Stick, Chip and Dan Heath explain why ideas stick, and provide the reader with a “sticky blueprint.” I literally structured my Sticky Idea “The STAR Technique” into a blog article using the 4 stages of creating my Sticky Idea from Part 1 of this bonus checklist, and suddenly I have such great clarity about my own idea and gist of the content that I was trying to present. They say that sticky ideas are one or more of the following: By simple, they mean that the closer you can get to the core of the idea, the stickier the idea will be. Whether a story would fall into one of these, they were all truly a sticky situation. Thanks so much for your personal feedback, Primoz! I used to be horrible at coming up with sticky ideas, and just never even thought about doing it for my online business (which is why I have practically no sticky ideas in some of my earlier content). Saying something short is not the mission — sound bites are not the ideal. Since you’re already here, I know you’ll want to do more than just read a guide – you’ll want to put everything you’ve learned into action. As soon as he shared that with me, something clicked in my brain. I first met Todd at a mastermind event in NYC a few years ago and had the pleasure of spending a few hours talking to him over dinner. Check out Prollective and have a look in the top-right corner. Chip and Dan write: “How do we get people to care about our ideas? As I analyzed 20 different Sticky Ideas (you’ll find the full analysis below, in the second part of this blog post), I’ve found that Sticky Ideas have 4 additional principles that Chip & Dan didn’t directly cover in the book, but you’ll want to pay attention to when you come up with your own Sticky Ideas: The majority of Sticky Ideas work really well and will get you visible results, which helps the ideas spread like fire. You make something interesting and ask people to click on it. Reply. Last but certainly not least is a simple example of sticky navigation in action. Todd’s idea is that world’s top sportsmen and performers use an “Alter Ego” that allows them to channel their inner “superheroes” to perform at their best during their matches and important events in their life. sticky. Some great examples are the ideas of Grit by Angela Duckworth, Growth Mindset by Carol Dweck, or Deep Work by Cal Newport, which are all ideas that are heavily backed by research. Deep work is working on activities that require deep concentration (like writing), while shallow work is work that doesn’t require deep concentration (like browsing social media). Use sticky notes to “park” questions that will be answered later or need some research. One of the books on the subject I loved the most was Mindset by Carol Dweck. She lifted the hair off the back of her neck and read on, but the sticky heat was too distracting. Four links in a vertical column. See more ideas about origami, diy paper, origami crafts. Click here to learn more about becoming a Conference Commando. How to increase brand awareness through consistency; Dec. 11, 2020. -A GIF would be REALLY useful to show what you mean with the demonstration, if that’s what you wanted to do Unexpectedness ; Principle 3. Great job on the STAR technique! Chip and Dan write: ), In blog posts, e-books, and guides you’re writing, In coaching and casual conversations with your clients and readers, In emails and comments, whenever you’re giving advice to someone, Every time you’re trying to explain something to one of your clients and it feels a bit slunky, see if you can find an analogy for them (and turn that analogy into a sticky idea in the spot), Every time you’re writing a blog post and you’re trying to explain something, think about how you could explain it through a Sticky Idea, Every time you’re creating a presentation for your online course, think about a sticky idea you could create that would be the core of the presentation, You can create a blog post and/or a YouTube video around your idea that people can link to and share with others, You can create a social media post that links to your blog post or YouTube video, You can reference your blog post / video within all the future content you create, You can mention your idea in guest posts, publicity opportunities and podcast interviews, You can expand on the idea in a presentation or a master class in your online course, You can create a public speech, a TED talk, or even write a whole book around your idea. So to make your message sticky, you need to make it concrete. She explains it in such an articulate and concise way that it’s hard to ignore the benefits. Share it with us in the comments below! We are wired to feel things for people, not for abstractions.”. Surround Yourself With Successful Entrepreneurs, Becoming a Star Student in Online Business Courses. By credible, they mean that attaching your idea to a credible source / research / authority / story, it will be more sticky and believable. Your content is merely the vehicle for sharing those ideas with the world. I haven’t heard of that one and will check it out. Even though I wasn’t looking for a job, I devoured all of his content so I could soak up all of his knowledge that I possibly could. You can read more about The Time Management Matrix here. Keep it simple and profound. By participating in conversation, then writing on sticky notes, we show kids how they can move ideas around and plan for great paper! … In proverbs, abstract truths are often encoded in concrete language: "A bird in hand is worth two in the bush." I read Rich Litvin’s book Prosperous Coach when Rich noticed me in an online community and reached out to work with me, as part of my research and preparation. They bring out the key messages that needed to be communicated by the presenter (the content owner). Then, there are a handful of other ideas that they’ll build their online courses about or write books / e-books about (you’ll notice that most big pieces of content are built around 1-3 core ideas). Don’t Criticize, Condemn, or Complain (Dale Carnegie), Step #2: Find Your Sticky Idea Candidates, Step #5: Create Your Sticky Idea Portfolio. The more people that have the problem, the more can benefit from an idea, and the more people you can reach with it. I love that it has headings on the sticky notes, to give you ideas on what to write. The opposite of that is Fixed mindset, which means we believe that these qualities are set in stone. In their book “Made to Stick,” Chip and Dan Heath have outlined the six characteristics that make an idea “sticky.” Let’s take a look at each. -I don’t know the gesture (might be because I’m not from US? The crux of the article is around […]. Take a look now! To make your life easier, I put together a Sticky Idea Checklist for you that you can follow step by step and make your ideas, with exact questions you can ask yourself and examples you can use for inspiration. If you’ve heard about it, you might not have thought about it as a “sticky idea”, but it’s just that – a diet that was named and heavily spread throughout the Crossfit community as one of the go-to diets for the sport. Speaking concretely is the only way to ensure that our idea will mean the same thing to everyone in our audience.”. The evening was sticky and hot. There were a lot of great ideas in the book, but the Time Management Matrix is the one idea I still use to mentally organize the work I want to do. Six Principles of Sticky Ideas . And that’s exactly why metaphors are so powerful. Hi Primoz, I gained many golden nuggets throughout this giant guide. Use surprise, emotions, concrete images, and curiosity. My brain HURT when I thought about the idea of sticky ideas. They use Sticky Ideas every chance they have to make their ideas and content stickier and more shareable. connections,flags,full_adhesive_roll,super_sticky_notes,featured Productivity From idea to reality in 5 steps. Instead of saying “you should do this”, you can say “I call this the [STICKY IDEA]. These are examples of slides designed for the purpose of communicating your message effectively in a presentation. 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